What's the difference between Cyber Essentials and Cyber Essentials Plus?

Cyber Essentials is a verified self-assessment against five security controls. Cyber Essentials Plus tests the same controls with a hands-on technical audit by a licensed assessor. You must hold Cyber Essentials before doing Plus.

Do you do the work, or just assess us?

We do the work. Foresight runs the gap analysis, carries out hands-on remediation, prepares the evidence and liaises with the assessor, so you pass first time rather than paying to re-sit a failed audit.

How much does Cyber Essentials cost?

The IASME assessment fee is tiered by size from around £320 + VAT and includes £25,000 cyber liability insurance for eligible UK businesses. Cyber Essentials Plus is scoped to your estate, typically from around £1,380 + VAT.

Creative & Marketing

AI for Marketing Agencies: where can marketing agencies use AI safely?

AI can save your team real hours — here’s where it genuinely helps marketing agencies, where to be careful, and how to use it safely.

Book an AI Readiness Audit Call 0161 738 1399

Why Foresight

Cyber Essentials Plus certified
Microsoft CSP & Copilot specialists
Greater Manchester, since 2006
Honest advice — not licence-selling

Quick answer

Marketing and creative agencies can use AI to speed up the grind — drafting copy and content, research, campaign ideas, summarising, and client communications — while the team keeps creative direction, brand judgement and quality control. Keep client-confidential data in secure tools, check output for accuracy and brand fit, and be clear with clients about AI use.

Where AI helps

Practical uses for marketing agencies

Area	Where AI fits
Content & copy	First drafts and variations — Copilot
Research & ideas	Briefs, research and concepts — Copilot
Admin	Reports, proposals and comms — Copilot
Creative direction	Stays with the team — never automated

Doing it safely

Governance first

Client-confidential data stays in secure tools, output must be checked for accuracy and brand, and clients should know when AI is used. Before rolling anything out, tidy permissions, put a simple AI usage policy in place, keep sensitive data out of public tools, and keep a human in the loop — all part of our AI Adoption service. See also IT support for professional services.

Free downloads

Start today with our templates

The same free, ready-to-use templates we use in our audits:

“Day in the Life” AI template

Find exactly where AI will save your team time.

Download →

AI Usage Policy template

A short, practical AI policy to keep your data safe.

Download →

FAQs

Common questions

Can marketing agencies use AI?

Yes — for drafting copy and content, research, ideas, summarising and admin. The team keeps creative direction and quality control.

Is AI safe for client work?

In secure tools, yes — keep client-confidential data out of public AI, and always check output for accuracy, originality and brand fit.

Should we tell clients we use AI?

Being transparent is good practice — a simple AI usage policy helps you set expectations with clients and staff.

Will AI replace marketers and creatives?

No — strategy, creativity and judgement stay human. AI speeds up drafts and research, but people make it good.

Put AI to work — safely

Start with a fixed-fee AI Readiness Audit and get a clear, honest plan — and the licences you actually need.

See AI Adoption as a Service Call 0161 738 1399