Schools & MATs · Website Insights

Are Ofsted looking at your school website?

Inspectors review your website — and so do parents and prospective families. Can they actually find your admissions, term dates, policies and SEND information? Microsoft Clarity shows you exactly how your website is really used, so you can get it inspection-ready. (It works just as well for any business website, too.)

Free Microsoft tool · GDPR-ready · set up & monitored for you

What you get

  • See how visitors really use your site
  • Heatmaps, recordings & AI insights
  • Set up GDPR-compliant
  • Plain-English reports & fixes

Quick answer

Ofsted and inspectors review school websites — and so do parents. Microsoft Clarity is a free tool that shows you how people actually use your site: where they click, how far they scroll, and where they get stuck. That lets you make sure your statutory information, admissions, policies and SEND content are easy to find. Foresight sets it up, monitors it, and tells you plainly what to fix. Clarity can’t tell you who a visitor is — it’s anonymised — but it shows exactly how your website performs, so you’re confident and inspection-ready.

Get inspection-ready

Make sure visitors find what they need

Your school website is scrutinised — by inspectors against the statutory information you must publish, by parents looking for term dates and policies, and by prospective families forming a first impression. Clarity shows you whether they can all find what they need:

For schools & MATsHow Clarity helps
Statutory informationSee whether visitors reach the required published content Ofsted checks for
Admissions & key datesCheck parents find admissions, term dates and policies — or get lost
SEND & accessibilitySpot where visitors struggle, on mobile especially
Evidence for governorsReal data to justify website improvements to your governors or trust
Across a whole trustRoll it out consistently across every school and compare before inspection

Clarity shows how your site is used, not a tick-list of what’s on it. We also help make sure the statutory content itself is present and correct — see our work on DfE digital standards.

What it shows you

See your website through your visitors’ eyes

FeatureWhat it reveals
HeatmapsWhere people click, scroll and drop off on every page
Session recordingsWatch real (anonymised) visits to see where people get stuck
AI summaries & insightsOne-click, plain-English takeaways of what’s working and what isn’t
Friction signalsDead clicks, “rage clicks” and quick exits that flag frustration
Scroll & drop-offHow far people get before they leave — and what they miss

How Foresight helps

The free tool — done for you

Clarity is free, but getting real value from it takes setup, monitoring and interpretation. That’s our service:

StepWhat we do
1. Set upInstall Clarity on your site (and across your MAT), configured and GDPR-compliant
2. Privacy done rightThe correct privacy notice and cookie consent, with sensitive data masked
3. MonitorWe keep an eye on the data so you don’t have to
4. Report & recommendClear, jargon-free insights and a short list of what to fix first

Privacy first: Microsoft Clarity is GDPR and CCPA ready and masks sensitive text and inputs by default. We set it up with the right privacy notice and cookie consent — important for a school or trust. See our data protection approach.

FAQs

Common questions

Do Ofsted look at school websites?
Yes. Inspectors review your school website, including the statutory information maintained schools and academies must publish. Making sure that content is present, correct and easy to find really matters — and we help with both the publishing standards and the website itself.
Can Clarity tell me if Ofsted or an inspector visited?
No — and we’d never claim it could. Clarity is anonymised and doesn’t identify individual visitors. What it does show is exactly how your website is used, so you can be confident parents and inspectors alike can find everything they need.
Is Microsoft Clarity free?
Yes — Clarity is free forever from Microsoft, with no limits on traffic. Our service is the setup, monitoring and plain-English reporting around it, so you get the value without the legwork.
Is it GDPR-compliant for a school website?
Clarity is GDPR and CCPA ready and masks sensitive text and inputs by default. We set it up with the right privacy notice and cookie consent for your site, so it’s done properly from day one.
Can you do this across a whole multi-academy trust?
Yes — we can roll Clarity out consistently across every school in your trust and report centrally, so you can compare and improve sites across the MAT ahead of inspection.

Is your school website ready for inspection?

We’ll set up Microsoft Clarity, show you how your website is really used, and tell you plainly what to improve — for your school, trust or business.